The whole family is gathered around the table. We are all too aware how precious these raspberries are.

We are a family business from Bečej, Serbia, with extensive experience in growing and caring for raspberries. So we know all too well how much tender, loving care raspberries need. From our own experience, we know how hard-working and devoted raspberry growers are. In the past, other growers would deliver their raspberries to our facility and we would work meticulously to preserve the quality of the produce brought to us. Owing to the quality of our raspberry processing, many companies have entrusted us with exporting their raspberries.

From our own experience, we know how hard-working and devoted raspberry growers are. In the past, other growers would deliver their raspberries to our facility and we would work meticulously to preserve the quality of the produce brought to us. Owing to the quality of our raspberry processing, many companies entrusted us with exporting their raspberries. Over time, we came to realise how damaging food processing systems can be to raspberries; those same precious raspberries that we and our workers painstakingly cared for. During the processing, raspberries were mixed with additives (chemicals) and added sugars. Naturally, we were troubled by our own role in this damaging process and as the result, we decided that things had to change. We pressed a pause button on all our work and stopped the processing facilities for a while.

Over time, we came to realise how damaging food processing systems can be to raspberries; those same precious raspberries that the nature, we and our workers painstakingly cared for. During the processing, raspberries were mixed with additives (chemicals) and added sugars. We were troubled by our own role in this damaging process and, as a result, we decided that things had to change. We pressed ‘pause’ on all our work and stopped the processing facilities for a while.

Our minds were made up: we had to save the raspberries and find the best possible way to store and preserve their natural qualities.

We said “no” to all artificial industrial additives and chemicals. Our aim was to preserve the raspberries nutritious, full of flavour and naturally red. We sought to keep this gift from nature as natural as possible. So we enlisted the help of food technology experts and decided to rely on science.

Then we took it another step further. We went 100% organic. We knew that it meant more paperwork and more care. Fortunately, caring for raspberries is what we excel at. Now, Real Red is a raspberry fruit spread made exclusively of organic raspberries and concentrated organic grape juice as sweetener. It contains nothing but organic fruit content. It wouldn’t make sense any other way.

Of course, we could not have done it alone. We owe a great deal of our current success to our partners, raspberry growers, nutrition experts and to our employees. And, needless to say, we owe a lot to the raspberries themselves. Together, we are a team that aims to combine the best that nature and technology have to offer.

And we’ve made it!

A long, but true story.